5 / 10
Result of Relationship Marketing
‘First to Market’ – Top of Mind Awareness
The customer will ignore communications until a need is
perceived or introduced.
Consistent customer contact maintains a ‘First to Market’ when
they decide to act.
The customer has a positive ‘Impression’ of the size and quality
of the company from receiving consistent of communication.
‘Warm’ Contact
Customer is seeking activity and ready to buy.
Closes limited to value proposition of product and
Implementation Team.