Creating “Top of Mind Awareness” and
Sustaining Customer Relationships
We consider creating “Top of Mind
Awareness” and sustaining customer relationships, to be a
distinctive and controlled process.
From years of experience, We have developed programs that
form the framework of this process.
Our relationship management principles are grounded in
strategically sound systems, combined with honesty, integrity and
ethics, and when those pieces form the fundamental foundation of a
company, customer relationship marketing success is likely.
It is the skillful application of
these values to customer relationship management that makes-up a
successful distinctive and controlled process.
Building the Framework...
The Basic Building Blocks
of creating long-term customer relationships begins by identifying
existing customers and potential prospects by name and address. We
encourage our customers to provide names and address to us so we can
begin to communicate to them through your tailored program. We then
create a relationship management database dedicated to your
organization. Each customer or prospect will have an individual
account with a unique identification number.
Our process allows for ease of access to
data on company demographics, affinities, competitive usages,
purchase history and behavior. Track interactions with in the
campaign. We will record promotional responses, inquiries and other
campaign interaction with your organization by collecting response
information. Ask your prospects and customers about future
purchases, use of competitive products and if they would recommend
you to another company. this will allow us to identify companies
with the greatest potential of sales and profits, and allow for
strategic assimilation for future campaigns, to building long-term
relationships.
Establishing the Relationship...
Our commitment to helping you bring care, courtesy
and customer service to each of your customers is an investment in
the relationships long-term vitality. We develop specifically
tailored programs that will help you manage that relationship.
We recognize that the relationship will be a continuing process.
Our tailored campaigns are designed to motivate,
increase and sustain revenue, and build preference and real loyalty.
Developing an Ongoing Dialogue...
COMMUNICATE, COMMUNICATE, AND COMMUNICATE…
We view every contact as an opportunity
to build awareness and appreciation of the developing
relationship to find the needs of your customers. We
develop an interactive communication plan that
encourages response with tailored sequenced messages
designed for the potential customer. We communicate your
message with a clear, concise and relevant campaign.
Providing the right information at the right time
creates a perception that you are servicing your
customers not advertising which is key to the success of
communicating a long-term relationship. Understanding
the need for continuing dialog, We will help you
maintain consistency of your image and brand personality
throughout all your communication efforts.
Sustaining the
Relationship...
Relationship Management requires
a long-term commitment to your
customers. To help you maintain a long-term
relationship with your customers, We will help
monitor customer needs and satisfaction, and provide
an easy way for your customers to express their
individual needs and concerns. We understand the
need of being able to respond to a customers life
cycle changes. Through our program we will help you
determine customer’s changing needs.
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